Neil McKenna – Managing Director, KICK

  • Neil is an experienced marketing expert which is evidenced by his 25 year career working for major clients such as Ardagh Group, Cable and Wireless, Diageo, AXA, Meteor, Mars Ireland and Pinewood Healthcare. With an established reputation for strategic thinking, along with a being a keen advocate of integrated communications, Neil has worked very closely with our clients on both their strategic approach and communications mix.

    Presentation Title: Does Digital Work?

    Synopsis:
    A privileged time
    Technology has enabled this generation to build a world where we are eradicating decease, making life changing and lifesaving surgeries, helping third world countries from the comfort of your own home and yes, even removing the ‘hassle’ of having to meet someone and go somewhere to get food. Just deliver it to me!
    As generations grow, technology evolves, and the generation of the 40-50 somethings these days only use technology to a certain degree. They try to hold onto the traditions that they grew up with, while embracing an amount of change that they are comfortable with, ensuring it doesn’t send them over the edge. In fact they still enjoy face to face conversations.☺
    We will ask and answer the following question:
    Can you achieve your brand’s commercial objectives through online channels only?

 

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